About DAS

Your company’s communications are a leadership function.

DAS leads and runs communications for companies and executives working where technology, finance and regulation meet. The model resembles that of an outside CFO: leadership judgment on a part-time basis. Formal responsibilities stay with the company.

In the sector since
2017
Pieces published in 2026 for profiles and channels we manage (as of Sep 11)
385
Who leads // 01

A practicing CCO.

Víctor Ribes has worked in the sector since 2017. He also serves today as Chief Communications Officer at a digital-asset company, with what that entails: answering to a board and holding a narrative that has to stand up in front of investors, institutional partners and compliance teams. We set up DAS in 2024, when technology and finance companies started asking for that same professionalism in how they communicate.

Víctor Ribes leads every mandate and owns the client relationship. When the scope calls for it, DAS brings in research, design or editorial production specialists under the same leadership. There is no hand-off to an account manager.

What we take on // 02

Four ways to work with DAS.

Hire them separately or together. When the relationship is ongoing leadership, we call it a mandate. Content is the instrument.

  1. Communications leadership

    We take on the company's communications with clients, partners, investors and the trade press: one story, told the same way everywhere. We check public statements for accuracy and, where needed, coordinate their sign-off with the client's legal or compliance leads.

  2. Executive positioning

    We write and manage the public presence of executives and professionals in technology and finance, on LinkedIn and on the sector's own platforms. Ghostwriting is the means; the position is what gets built.

  3. Research and editorial systems

    Analysis of fintech, financial infrastructure and digital assets, plus the editorial systems (brand voice, guidelines and briefs) that let the company speak with judgment and with its own data.

  4. Organic visibility

    We design content to rank in search engines and to be retrieved or cited by answer engines. Organic visibility as an asset, not a campaign.

Limits // 03

Who this is not for.

  1. Generic personal branding outside technology and finance

  2. Social media management or standalone pieces with no direction behind them

  3. Retail audiences or projects chasing token hype

  4. Anyone who needs legal advice or a business decision: we direct how the company communicates, not what it does

Start here

Thirty minutes.

If your company’s communications, or your public position as an executive, need direction, start with a call.