An executive’s public position, directed with the same judgment as the company’s.
For CEOs, founders and C-level executives in technology and finance who need to communicate without turning communication into one more function they manage personally.
We decide what territory each executive holds, who they speak to and what evidence backs what they say. Then we write.
An executive never speaks only for themselves.
When a CEO or a founder publishes, the market also reads their company. That is why this line of work is directed with the same judgment as a communications engagement: a defined position, claims backed by evidence and one person accountable for execution.
Ghostwriting is how the work gets done, not what the work is. First we decide what position the executive holds; then we produce the pieces.
From the lightest to the deepest.
Four ways to start. Víctor Ribes leads all of them, and each one can grow without changing who you work with.
LinkedIn analysis
Free
A review of your profile: how decision-makers read it today and what we would change first. More than 90 analyses delivered.30-day activation
$700, one-time fee
Your profile rewritten, two pieces published with your judgment and up to 150 contacts from your network engaged in 30 days. No monthly fee and no lock-in.Executive ghostwriting
From $500 a month
We write in your voice and sustain your public position month after month. AUTHORITY, the complete service, is $1,500 a month; GROWTH ($900) and SEED ($500) cover a narrower scope. No lock-in.Research for the executive
By project
When a position needs its own backing: sector, competitive or market analysis the executive can cite and defend.
How each piece is decided.
Evidence, editorial control and learning. The same system we apply to company engagements, at the scale of one person.
- 01
Evidence
We start from the real history of the channel and its audience: what has been published, who read it and what conversation it opened.
- 02
Editorial control
Every piece passes the engagement's accuracy, voice, structure and risk checks before it reaches the executive for approval.
- 03
Learning
What happens after publishing informs the next decision: which theme to hold, what to rotate and what not to repeat.
Fourteen checks, grouped by what they protect.
Every piece passes them before delivery. They do not measure whether a text will be liked; they check that it can be stood behind.
Accuracy
Correct terms, names, dates and technical or regulatory concepts.
Evidence
Every figure with its source and date. What cannot be verified is not published.
Voice
The executive's vocabulary, register and way of arguing, not interchangeable copy.
Claims
What is available kept apart from what is in development, with anything that needs legal or compliance review flagged.
Hierarchy
One thesis per piece, the essential first and the incidental left out.
Narrative coherence
What the executive says fits what the company says and their territory as a spokesperson.
Reputational risk
What could be misread, by whom and with what consequence, reviewed before publishing.
Usefulness to the audience
The reader takes away a fact, a reading or a basis for a decision.
Metrics from the executive line.
Data from the profiles and channels we manage. These are reach metrics, not a commercial result for the companies.
- In the sector since
- 2017
- Pieces published in 2026 for managed profiles and channels
- 385
- Impressions in 2026 across managed profiles and channels
- 2.6M+
Source: LinkedIn Analytics and Publer, data as of September 11, 2026.
2,459,445 impressions in 213 days.
An executive profile we manage, with the client’s identity protected by mutual NDA. It closed the period with 2,378 followers in total. The screenshots come directly from the client’s LinkedIn analytics.
Source: LinkedIn Analytics, January 1 to August 1, 2026.
Before the call.
Do I need ghostwriting or full communications leadership?
If what is missing is one spokesperson's voice, ghostwriting. If several people speak for the company and nobody governs what each one says, communications leadership. If what is missing is backing for what you claim, research. We will say which one plainly on the call.
See communications leadershipWhere should I start?
With the free profile analysis if you want to see first how decision-makers read you today. With the activation if you need the profile up and running in 30 days. With ghostwriting if you need to sustain your position every month.
Who does the writing?
Víctor Ribes leads every profile and manages the relationship with you himself. When the scope calls for it, he brings in research, design or editorial production collaborators under the same direction. There is no hand-off to an account manager.
Is anything published without my approval?
No. Every piece comes to you for review and is published only once you approve it. Sensitive conversations are escalated to you before we reply.
Do you guarantee results?
No. We answer for the judgment, the cadence and the editorial control. The metrics on this page measure the reach of profiles we manage; they are not a promise about how a platform or an audience will behave.
Thirty minutes to see whether it fits.
Tell us who you are, who you need to speak to and what stops you from doing it today. If you would rather see first how the market reads you, start with the profile analysis.