Digital assets

Communications leadership for digital-asset companies.

We lead the corporate narrative and the public position of spokespeople in a sector where every claim carries regulatory consequences and is read at the same time by supervisors, banks, institutional investors and clients. The mandate is the same one we hold across technology and finance; what changes are the conditions it operates under.

See the mandate

The sector

What changes when you communicate in digital assets.

SPECIFIC // 01

Claims are regulated

MiCA requires marketing communications about crypto-assets to be fair, clear and not misleading, and consistent with the white paper. A sentence about returns, security or a license stops being a matter of style.

SPECIFIC // 02

Several audiences read the same thing

Supervisors, banks, institutional investors and retail clients read the same post with different questions. What reassures one can worry another, and the company cannot keep a separate story for each.

SPECIFIC // 03

The product is hard to explain

Custody, settlement, reserves, tokenization. If the company does not explain precisely what it does and what it does not do, someone else will, and rarely with the same precision.

SPECIFIC // 04

Treasury and market disclosure

When a listed company adds digital assets to its balance sheet, communications live alongside its disclosure obligations. The company and its advisers set the timetable; the narrative has to respect it.

When DAS comes in

Situations specific to the sector.

They come on top of the ones that lead any company to look for communications leadership: a narrative that has fallen behind, a funding round or several spokespeople telling different stories.

A CASP license

The company applies for, or receives, authorization as a crypto-asset service provider. What it can say before, during and after, and who says it.

A tokenized issuance

A real-world asset moves on chain. The investor narrative has to match the issuance documentation, and returns are presented as what they are: estimates.

A treasury strategy

A listed company adds bitcoin or other digital assets to its balance sheet. Traditional shareholders need to hear why, within what limits and what does not change.

A stablecoin or payments product

Reserves, redemption and use cases, explained without promising what depends on third parties: banks, networks or supervisors.

A partnership with a traditional institution

A bank, an asset manager or a market infrastructure joins the project. Two compliance teams, two communications teams and one story to tell.

An incident

A technical failure, an attack, liquidity stress or an adverse regulatory change. What gets said, who says it and what has been checked before saying it.

Areas

The segments we follow every day.

We do not write about crypto in general. These are the segments where we read the regulation, the market and the competition every day.

Real-world asset tokenization (RWA)

Real estate, debt, private credit and funds brought on chain. Explaining the operational advantage without turning it into a promise of returns.

Stablecoins and payments

Issuers, reserves, cross-border settlement and integration into corporate cash flows.

Custody and infrastructure

Custodians, networks, layer 2s and market infrastructure. The technology explained as what it means for the client's business, not only as code.

Digital-asset treasuries (DATs)

Listed companies with bitcoin, ether or other assets on the balance sheet, and their relationship with shareholders who do not come from the sector.

Exchanges and CASPs

Trading platforms, intermediaries and crypto-asset service providers that are authorized or going through authorization.

Legal and compliance

Who signs off and who coordinates.

Communications do not replace legal review or guarantee regulatory compliance. What they do is make sure legal receives the pieces it needs to review, on time and with the sources in view.

THE CLIENT’S LEGAL AND COMPLIANCE

Provide legal and regulatory sign-off on what is published. The legal call is theirs.

DAS

Coordinates the sign-off and decides which pieces need to go through it. Nothing is published without the agreed approvals.

How the judgment applies in this sector

Written publishing criteria: which kinds of claims go through legal or compliance and which do not.

A clear line between what is available, what is in development and what depends on an authorization.

Returns always presented as estimates, and no regulatory claim the company cannot back up.

Consistency between what is published and the formal documentation: white paper, issuance documents or market disclosures.

Every public claim tied to evidence, a source or an accountable owner.

Our own research

We read the sector every day.

Every day, .NEWS selects and publishes, under our name, the regulatory, institutional and market news in digital assets. .INSIGHTS turns it into a daily brief for more than 1,000 subscribers. And DAS Research publishes our own analysis on tokenization, stablecoins and infrastructure.

It is the same reading we use to lead our clients’ communications: we know what the supervisor said this week before deciding what the company says.

IntelligenceEverything we publish on the sector DAS ResearchAnalysis and reports .INSIGHTSThe daily brief

MiCA guideWhat MiCA is: a 2026 executive guide for CEOs, CMOs and compliance officers MiCA and marketingMiCA and crypto marketing communications: what changes on July 1, 2026 SEC, the US parallelThe SEC's 2026 taxonomy for tokenized securities: an executive guide TokenizationAsset tokenization: what it is, how it works and where the market stands in 2026

Experience

Experience in the sector.

A communications leadership role held by Víctor Ribes. For confidentiality, the company is not named.

EXPERIENCE // 01

Tokenized real estate investment platform

Starting point: A company issuing investment products in a sector where every statement about returns or regulation has consequences. The CEO's public profile worked as a shop window for the product and spoke to buyers.
Responsibility: First, writing for the CEO on LinkedIn. Then, during 2026, leading the company's content and strategy: positioning, editorial direction and production.
What was built: The CEO's repositioning as an executive who reads real estate, finance and technology with an operator's judgment, and a shared vocabulary for every material: returns always stated as estimates and no regulatory claim the company could not back up.
Spokespeople: The CEO, on his personal profile, and the brand, with an institutional voice of its own, kept separate from his.
Materials: Issuance documentation for investors, corporate website and blog, brand communications on social media, a presentation for the sales team and monthly results reports.
Observable outcome: The CEO's profile reached 2,459,445 impressions on LinkedIn between January 1 and August 1, 2026, and closed the period with 2,378 followers in total (LinkedIn Analytics). These are reach metrics for the profile, not a commercial result for the company.

The rest of the experience, the scope of the mandate and the deliverables are on the communications leadership page.

FAQ

Before the call.

Is this a different service from communications leadership?

No. It is the same mandate: corporate narrative, the public position of spokespeople, the editorial calendar and judgment on what gets published. What changes in digital assets are the conditions it operates under: regulated claims, several audiences at once and products that are hard to explain.

Do you guarantee that our communications comply with MiCA?

No. Legal and regulatory sign-off belongs to the company's legal or compliance leads, and the call is theirs. We decide which pieces need to go through that sign-off, coordinate the review and tie every public claim to evidence, a source or an accountable owner before it is published.

Do you write the white paper or the issuance documentation?

Technical documentation and investor materials can be part of the mandate. When a document carries regulatory weight, such as the crypto-asset white paper required under MiCA or the documentation for an issuance, its content and the responsibility for it sit with the issuer and its advisers. Our job is to make sure everything the company publishes is consistent with that document.

Can you lead communications for a treasury strategy at a listed company?

Yes, within the timetable and the market disclosure obligations set by the company and its advisers. What counts as material information, and when it is disclosed, is not a communications decision. We coordinate with investor relations and legal so the strategy is explained the same way in the announcement, on the website and in the executives' own voices.

Who works on my account?

Víctor Ribes leads every mandate and owns the client relationship. When the scope calls for it, DAS brings in research, design or editorial production specialists under the same leadership. There is no hand-off to an account manager.

How much does it cost?

The same as any communications leadership mandate. First, a four-week initial phase at a fixed price based on scope. Then the monthly mandate, from $3,000 a month, with a three-month minimum.

Get started

Thirty minutes to see if it fits.

Tell us what the company is doing, who it has to explain it to and who speaks for it. If the mandate is not what you need, we will tell you.

See the mandate