The Firm · Fractional CCO model
Communications is a leadership function of your company.DAS takes it on.
Digital-asset companies have no shortage of content vendors. What they need is someone with operator judgment who directs the communications function and answers for it. That is DAS: the firm through which Víctor Ribes exercises that leadership, on the same model a fractional CFO uses to take on the finance function.
01 · Who leads
A practicing CCO, with the obligations that carries.
Víctor Ribes has operated in blockchain since 2017. Today he serves as Chief Communications Officer at digital-asset companies in active operation: he answers to a board, sustains a narrative in front of investors and signs communications a regulator will read. DAS has existed since 2024 because the sector began demanding that same professionalization in its communications.
That is what separates DAS from any agency and from any fractional-executive platform: the person who directs your communications is the one who practices the role in the sector every day, and the one you talk to. He takes a maximum of ten clients at a time and signs a mutual NDA before work begins. Client identities stay protected under that same NDA; the method shows in the results; the logos stay protected.
02 · The mandate
What DAS takes on when it takes on your communications.
The mandate covers the full communications function, with content as the instrument, never the product. Six fronts, one accountable lead.
→ Corporate and category narrative
What your company is, how it explains itself and why it matters, told the same way to investors, regulators, partners and clients. One story that holds up under questioning.
→ Public positioning of the CEO and executives
The public authority of the people who run the company, built with judgment and continuity. Ghostwriting is the means; the position is the end.
→ Claims discipline in a regulated market
Every public statement checked against what MiCA and the CNMV allow you to say. Communications a regulator can read without you having to retract them.
→ Whitepapers and issuance communications
Investment and issuance documents written for the people who decide with them: structure, verified sources and language that survives due diligence.
→ Authority strategy and company SEO/GEO
Google and AI answer engines citing your company when someone asks about your vertical. Organic visibility as an asset, not a campaign.
→ Institutional relations
Communications with the ecosystem that validates you: sector associations, specialist media and the institutional actors in your market.
03 · Capabilities
Content, in service of leadership.
DAS production capabilities can be engaged on their own or inside a leadership mandate. The same judgment governs both.
04 · Limits
Who DAS is not for.
- →Generic personal branding outside the sector
- →Social media management or standalone pieces with no direction behind them
- →Retail audiences or projects chasing token hype
- →Legal advice or business decisions: DAS directs how your company communicates; deciding what the company does stays with you
If your company operates in digital assets and its communications need leadership, the conversation starts with 30 minutes.
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